US Digital Ad Spending Will Surpass Traditional in 2019

By Angie Johnston  |  February 21, 2019

eMarketer Editors | eMarketer | February 19, 2019

This year will mark a major milestone in the world of advertising. For the first time, digital ad spending in the US will exceed traditional ad spending, according to eMarketer’s latest forecast. By 2023, digital will surpass two-thirds of total media spending.

Digital Ad Spending

Total digital ad spending in the US will grow 19% to $129.34 billion this year—54.2% of estimated total US ad spending. And mobile will continue its dominance, accounting for more than two-thirds of digital ad spending, at $87.06 billion this year.

Also for the first time, the combined share of the duopoly (Google and Facebook) will drop, even as their revenues grow.

The big winner this year will be No. 3 player Amazon, which continues to take share from just about everyone. Its US ad business will grow more than 50% this year and its share of the US digital ad market will swell to 8.8% this year.

Crystal Spectrum

See your worldwide collection of spectral bandwidth at a glance, and analyze, capture and document anomalies automatically.

GO

Crystal Carrier ID

Access the power and promise of satellite Carrier ID with a comprehensive detector, analyzer and switcher that keeps pace with everyday satellite access procedures.

GO

About Us

Every day, billions of dollars of content rely on Crystal technology. Crystal thrives in the split-second, 24/7 environment of news alerts, live events, program content, and messages.

GO

Crystal Makes Your Content Flow... Let Us Show You How!   REQUEST A DEMO

IABMSMPTESCTENAB

Copyright © 2019 Crystal. All rights reserved. | Privacy Policy | Terms & Conditions .