The Future of TV Advertising

By Angie Johnston  |  April 9, 2019

Roger Franklin | InBroadcast | April 2019

Brands have more channels than ever before to get exposure, some more cost effective than others and some simply get them in front of a more targeted audience.

This has been a major concern for many media companies, already suffering the pressure of increased competition, making monetization a challenge. So, what’s next for TV advertising?

Some recent studies suggest:

  • According to Nielsen, TV is still the dominant choice for cross-platform advertising campaigns.
  • Recent research from three Universities in the US, Netherlands, and Portugal found that time-shifting TV is not reducing consumption of the amount of ads watched.
  • The Video Advertising Agency says that TV spending by direct-to-consumer brands has almost doubled since 2016.

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