The Future of TV Advertising
Roger Franklin | InBroadcast | April 2019
Brands have more channels than ever before to get exposure, some more cost effective than others and some simply get them in front of a more targeted audience.
This has been a major concern for many media companies, already suffering the pressure of increased competition, making monetization a challenge. So, what’s next for TV advertising?
Some recent studies suggest:
- According to Nielsen, TV is still the dominant choice for cross-platform advertising campaigns.
- Recent research from three Universities in the US, Netherlands, and Portugal found that time-shifting TV is not reducing consumption of the amount of ads watched.
- The Video Advertising Agency says that TV spending by direct-to-consumer brands has almost doubled since 2016.