RELEVANT. EFFECTIVE. GROWING
Advertising and Media Sales
The $70 billion television advertising business is facing the biggest challenges in its history. Growth has stagnated and clients are growing increasingly dissatisfied with the effectiveness of traditional broadcast ads, compared with the precise targeting and engagement offered by online advertising. Yet online video advertising is in its infancy in terms of technology, processes and – most important of all – revenue.
What do advertising agencies, media sales companies and adtech providers need to meet this challenge? They need is to see technology adopted that maximizes the revenue and growth of the traditional broadcast business while breaking through the barriers that keep over-the-top television from realizing its potential.
As a leading-edge software provider to broadcast, cable, DTH and OTT providers, Crystal offers solutions to all these challenges. They are based on our unique understanding of the metadata that controls digital video, built over more than three decades of experience in monitoring and controlling the distribution of content.
Talk to us. We will explain how to work with clients, content owners, distributors and adtech companies to re-energize the delivery of your most important product across all the media platforms where today’s viewers go for their favorite content.