How we increase productivity, reduce costs, speed time-to-market, increase advertising effectiveness and capture new advertising revenues
All television content has two things in common. Billions of dollars’ worth of advertising and subscription revenue ride on getting it to viewers in high-quality form. And getting it there involves hundreds or thousands of devices, software, circuits and wavelengths, each a potential point of failure. And the challenges of distribution now include moving broadcast content quickly and efficiently into the cloud and online, where new revenue opportunities await.
The huge success of OTT has saddled multichannel video program distributors (MVPDs) with a problem. Viewers love getting their favorite content anywhere at any time. But their OTT providers, and the content owners who supply them, are operating in a world without standards. What’s the solution?
The $70 billion television advertising business is facing the biggest challenges in its history. Growth has stagnated and clients are growing increasingly dissatisfied with the effectiveness of traditional broadcast ads, compared with the precise targeting and engagement offered by online advertising. Yet online video advertising is in its infancy in terms of technology, processes and – most important of all – revenue. What do advertising agencies, media sales companies and adtech providers need to meet this challenge?
Satellite operators are adapting to the most challenging market in the history of space communications. It includes higher volumes but falling prices, expanding opportunities in new markets but new competition. Efficiency and productivity in operations are paramount, and Crystal offers the most comprehensive and unified system at the lowest total cost of ownership in the industry.