Sky: “Addressable TV cuts channel switching by half”

By Angie Johnston  |  August 19, 2019

Advanced Television | August 15, 2019

Sky Media has revealed the results of a comprehensive research project into the UK addressable TV market.

With the competition for advertising spend more and more competitive, addressable TV gives brands the ability to match the targeting found online but in an engaging, brand safe and transparent environment.

To understand the impact of addressable TV on both consumer viewing and ad engagement, Sky Media partnered with BVA BDRC, Differentology and Affectiva to measure the impact of addressable TV campaigns using AdSmart. The study included ground-breaking facial coding and emotional analytics.

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