White Paper

2016 NAB Show New York: Roger Discusses Inserting and Validating Metadata in Video Content

A dynamic simmering evolution is rapidly changing the view of operations in video distribution.

This paper presumes a change is imminent in the primary value for the service that video distribution companies provide.  The traditional video content distribution method is diminishing as video content becomes more available and is broadcast in multiple formats at ever higher quality from Internet-based content delivery networks.  To remain competitive and relevant, video distributors not only have to maintain reliable delivery of high quality video, they must also find ways to increase the value of the service they provide, while keeping operational expenses in check.  There is a path to successfully navigating this change if distributors are able to increase their revenue from consumers and advertisers, while maintaining or decreasing costs through innovative automation solutions.

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