Crystal Completes Advanced OTT Deployment for Affiliates of a Big Four Television Network

By Angie Johnston  |  May 23, 2017

Duluth, GA, 22nd May 2017 – Crystal announced today that it has completed deployment for one of America’s leading television networks of an advanced software platform that allows the broadcaster to enforce distribution rights, provide dynamic ad insertion, manage C3, D4 and C7 rating metrics and provide accurate Video on Demand (VOD) across its network of owned and operated stations. Crystal’s Connect™ software system inserts SCTE-standard metadata markers on a frame-accurate basis into an OTT feed of the local TV channel. This feed includes markers for both network-originated content and locally-originated content. These markers enable OTT providers to have better control over live-streaming channels, such as frame accurate restarts of currently airing programs and targeted advertising.

Interfacing with the broadcaster’s play-out automation system, Crystal’s Connect™ Metadata Packager determines what content is being played and when – accurate to the frame – and ensures that advertising and blackout insertion markers are delivered at the right time. Connect™ also ensures markers comply with industry standards by creating SCTE-35 messages. The markers are added to the channel’s transport using Crystal’s Transport Stream Conditioner, ensuring accurate PTS values for each marker. The transport stream is then made available to the broadcaster’s OTT partners.

The Connect™ package relies on Crystal’s vast experience of monitoring video routers to identify anomalies, such as break-away instances when the play-out automation system is active but the video being originated is not being sent over the air, which can happen during local breaking news. To compensate, Crystal’s Connect™ supresses the creation of SCTE-35 messages ensuring the live news feed is successfully delivered to the broadcaster’s OTT partners.

“We’re delighted to be engaging with a premium network’s owned and operated stations, covering more than one-third of US viewers,” said Roger Franklin, President & CEO of Crystal. “TV channels of today must plan on future business models that require frame-accurate metadata markers, with as little disruption to workflow as possible. Crystal’s products offer that.”

About Crystal

Crystal provides software that automates the monitoring, control and encoding of the entire video distribution workflow – whether over the internet, over the air, by cable or via satellite. It makes any combination of equipment in the broadcast facility, from practically any manufacturer, operate as a single, seamless system that delivers higher performance at lower cost. In the fast-growing business of linear-to-OTT and live-to-VOD, it uniquely encodes frame-accurate metadata that powers the automation of digital rights enforcement (DRE) and dynamic ad insertion (DAI), making possible monetization at scale.  That is why, over the past 30 years, customers have trusted Crystal to support hundreds of billions in revenue. From physical to virtual, from a dedicated network to the public Internet, Crystal makes content flow. For more information, visit


Media Contact:

Helen Weedon

Radical Moves PR for Crystal

+44 1570 434632


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