Personalizing the Viewing Experience
Roger Franklin | Satellite Evolution Magazine | November/December 2018
Crystal provides Software that automates the monitoring, control and metadata management of the end-to-end broadcast operation. From traffic, scheduling and playout through OTT/TVE, Crystal helps its clients capture new advertising revenue, speed time-to-market, increase advertising effectiveness and reduce costs. Roger Franklin, President and CEO at Crystal, opines on personalizing the viewing experience using existing technologies.
Question: What can you tell us about Crystal’s foundation, and the key milestones achieved over the years?
Roger Franklin: Crystal’s foundation is based on the ability to interface to just about any piece of equipment or system out there; to monitor, control and communicate with it. Everything we do is built on that core base. We’ve been providing monitoring and control systems for more than 30 years for some of the major broadcasters around the world.