Best of Web: NBC Says Olympic Ad Sales Top $1.2B

By Nadine Mullings  |  August 11, 2016

Broadcast & Cable | By Jon Lafayette | August 4th 2016

NBC says its national ad sales for the Olympic Games from Rio have topped $1.2 billion.

The number beats the total from London by 20% and makes the Rio Games the biggest TV event ever, said Seth Winter, executive VP of ad sales for the NBC Sports Group.

He added that NBC continues to book business as the opening ceremonies approach.

Winter said that news reports of troubles in Rio, ranging from outbreaks of the Zika virus and raw sewage in the swimming venues to unfinished facilities, was actually boosting awareness of the games. “All those stories about the different issues have helped us, if you ask me,” Winter said

Crystal Spectrum

See your worldwide collection of spectral bandwidth at a glance, and analyze, capture and document anomalies automatically.

GO

Crystal Carrier ID

Access the power and promise of satellite Carrier ID with a comprehensive detector, analyzer and switcher that keeps pace with everyday satellite access procedures.

GO

About Us

Every day, billions of dollars of content rely on Crystal technology. Crystal thrives in the split-second, 24/7 environment of news alerts, live events, program content, and messages.

GO

Crystal Makes Your Content Flow... Let Us Show You How!   REQUEST A DEMO

IABMSMPTESCTENAB

Copyright © 2018 Crystal. All rights reserved. | Privacy Policy | Terms & Conditions .