Monetizing the Entire Ad Inventory

By Angie Johnston  |  October 19, 2018

Roger Franklin | InBroadcast InShow Guide-NAB Show NY | October 17-18, 2018

Crystal can make 100% of broadcaster’s ad revenue addressable, says CEO Roger Franklin

The TV used to be the place to advertise if you wanted to get your products or services in front of a large audience and gain some all-important exposure. In an era of content everywhere however, it is no longer as straightforward. According to MAGNA Advertising, US advertising has hit an all-time high, with digital advertising revenues passing the $100 billion mark and accounting for half of total US ad sales. However, it is mobile digital advertising that is really standing out. It already accounts for more revenue than televesion and is set to grow by 30% this year.

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