Interview with Crystal CEO, Roger Franklin on NAB Show Live
Crystal President and CEO, Roger Franklin, recently had the opportunity to sit down with Ryan Salazar from Broadcast Beat to discuss one of the biggest challenges in the Addressable Advertising arena. More specifically, the Broadcasters’ need to target relevant advertisements to specific households and audiences in order to grow stagnated Ad revenues.
At NAB Show 2019 Crystal will be demonstrating the technology that can make Broadcasters’ full Ad inventory addressable. Come by and see for yourself at Booth SU6921 in the Advanced Advertising Pavilion.