In the News: VDS Announces New Integration Partner for Streamliner Product

By Angie Johnston  |  April 12, 2017

Discovery | | April 11, 2017

Huntington Station, New York, 11th April:  Video Design Software (VDS) announced today it has fully integrated its Streamliner software application into Discovery Communications’ U.S. broadcast origination systems.  Streamliner provides automatic generation of rules-based, relational SCTE104 messages into Discovery’s video signal, which are then received and acted upon by downstream distribution partners for the purposes of Digital Program Insertion and Dynamic Ad Insertion.

The streamliner deployment at Discovery manages SCTE104 messages for 38 channels, including provider and distributor break signaling, blackout programming and chapter start and end for C3. Most of Discovery’s channels previously operated under the control of Colossus, a legacy automation system, and Grass Valley iTX, a current-generation automation system. In order to support evolving rich messaging requirements, Streamliner provided the continuity and scale necessary to integrate these systems and better distribute content to Discovery’s affiliate partners.

This is VDS’s third multichannel deployment at Discovery, adding to its automation-interfaced DiReCT systems in Sterling, VA and Discovery Networks Europe.

Rather than use pre-defined messages with application limits, Streamliner’s dynamic messages are relational to the automation events scheduled for playout. Streamliner’s approach yields a flexible and reliable method that enables precise timing for downstream triggering operations, while supporting sophisticated downstream logic via simple-to-complex SCTE104 messages. It also simplifies the introduction of future message extensions and enhancements, as needs change or more distribution partners are added.

“Discovery was confident our long-standing partner VDS could deliver a compelling product for our SCTE104 marking efforts. Streamliner met all requirements for flexibility and scale, enabling downstream rights management and partner ad share,” said Ron Yoslov, Vice President of Media Engineering and Operations.

“VDS has been working with Discovery Communications to adapt its high-quality programming to over-the-top distribution,” said VDS president Larry Mincer. “As the media business continues to evolve, adaption and flexibility have become key enablers of success in broadcast technology as well as in our business.”

About Discovery Communications:

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) satisfies curiosity and engages superfans with a portfolio of premium nonfiction, lifestyle, sports and kids programming brands. Reaching more than 3 billion cumulative viewers across pay-TV and free-to-air platforms in more than 220 countries and territories, Discovery’s portfolio includes the global brands Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. Discovery reaches audiences across screens through digital-first programming from digital content holding company Group Nine Media, Discovery VR, over-the-top offerings Eurosport Player and Dplay, as well as TV Everywhere products comprising the GO portfolio of TVE apps and Discovery K!ds Play. For more information, please visit

About Video Design Software:

VDS products offered automated control of broadcast television systems, with an emphasis on graphics-related operations, content distribution and automation, and internet-to-video and video-to-internet systems.  These products are used in fully-automated sports, news and financial graphics channels as well as the automated management of digital assets and the automated generation of promos in multichannel broadcast or cable facilities.

Media Contact:

Helen Weedon

Radical Moves PR for VDS

+44 1570 434632

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