Crystal Introduces Metadata Analysis as a Cloud-Based Solution at the NAB Show

By Angie Johnston  |  April 27, 2017

Extension of Crystal’s Video Metadata Analyzer into the cloud helps content owners capture the revenue potential of over-the-top video

NAB, Las Vegas, April 27, 2017 – Crystal, a provider of advanced software control systems, is launching a cloud version of its Video Metadata Analyzer (VMA) at NAB.

Crystal VMA is used to view, describe, and log metadata and corresponding video segments. It ensures metadata is precisely timed so that any implied actions can take place at the exact intended video frame. Frame-accurate metadata is essential to capturing the revenue potential of over-the-top video, and VMA is able to identify any anomalies with metadata insertion and ensure accuracy of distributed video, enabling targeted content, dynamic ad insertion, and ensuring distribution rights are adhered to.

The cloud version of VMA allows broadcasters, cable channels and video program distributors to run the VMA software on virtual machines in their own data centers or to securely access VMA running on cloud services such as Google Cloud and Amazon Web Services.  It brings a new level of flexibility to the preparation of video content for over-the-top distribution.  The latest update has also introduced support for new encoding methods such as HLS, MPEG DASH and H.265.

“Broadcasters are increasingly using cloud environments to enable much easier global collaboration,” commented Roger Franklin, CEO, Crystal. “At the same time metadata is becoming all the more crucial, ensuring the right content is distributed to the right channels at the right time, while enabling dynamic ad insertion. This update means that our customers can make use of the benefits of VMA from within their existing cloud environments.”

Crystal will be showcasing VMA along with its other advanced software control systems at NAB 2017 from 24th – 27th. To see these demonstrations come by booth: SU11017 in the South Upper Floor

About Crystal

Crystal provides advanced monitoring and control software for video distribution over satellite, cable or the Internet.  It makes any combination of hardware and software, from practically any manufacturer, operate reliably as a single seamless system.  Its software is also on the leading edge of new OTT applications, with frame-accurate precision that enables everything from dynamic ad insertion and content replacement to live-to-VOD and live clipping without adding infrastructure or manual processing.  That is why, over the past 30 years, the world’s leading broadcast and cable networks have trusted Crystal to support hundreds of billions in revenue.  Founded in 1986, Crystal is headquartered in Greater Atlanta, GA. For more information, visit

Media Contact:

Helen Weedon

Radical Moves PR for Crystal

+44 1570 434632

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