Driving the Content Supply Chain

By Angie Johnston  |  October 10, 2018

Roger Franklin | The IABM Journal | Page 21 | 3rd Quarter


Earlier this year, IABM unveiled the results of a major project to provide a new model to reflect how the industry works today. In just a few years, the industry has moved on almost unrecognizably, which is why we set about researching and constructing the new model which would not only reflect the way the industry is today, but also accommodate future developments and changes.

The result in the new IABM BaM Content Chain: from Creator to Consumer. The BaM Content Chain moves away from an inward-focused, product-centric view of the broadcast and media business, to one based on the creative, operational, economic and technical activities supporting the content supply chain: mapping how a piece of content gets from creator to consumer. It describes the industry in the same way that broadcast and media companies themselves think, using the same terminology.

We asked a number of IABM member companies to tell us how they are adapting to broadcast and media end-users’ new “media factory” approach that has given rise to the BaM Content Chain, how their products and services work across and within the chain, and what they see coming soon.


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