Crystal to Host Session on Cross Platform Addressable Advertising at NAB AWS Elemental, Inscape, and INVIDI will participate
Duluth, Georgia, 4th April 2019 – Crystal announced it will host a session on Cross Platform Addressable Advertising on Wednesday, April 10 at 1pm at the NAB Convention in Las Vegas. The panel consists of key players in the addressable advertising ecosystem and will discuss how new technology is being adopted.
Crystal Executives will be joined by Alex Zhang, Principal Product Manager of Amazon Web Services (AWS) Elemental; Zeev Neumeier, Founder, and SVP of Product, Inscape; and Bruce Anderson, COO, and Global CTO, INVIDI Technologies. The session will be moderated by industry veteran, Bryan McGuirk, who has spent the majority of his management career operating media and satellite businesses.
The session will discuss the expanding distribution options for programmers, networks and station groups and the opportunity for maximizing revenue by activating their full advertising inventory for addressable ads delivered by OTT, Smart TV or Addressable TV on set-top boxes.
Roger Franklin, CEO, Crystal, commented: “Media companies are looking to embrace addressable ads to enhance the viewer experience while generating value for advertisers and monetizing ad inventories. However, making the entire ad inventory addressable remains a challenge for many. This session will discuss how media companies can achieve that with today’s technology.”
Crystal will also demonstrate its Crystal AdConnect solution at its booth (SU6921) at NAB. Interoperable with AWS Elemental MediaTailor, a cloud service that serves video with targeted ads to viewers, Crystal AdConnect allows media companies to unlock the potential of their advertising inventory so that targeted ads can be delivered to the audience advertisers want to reach across all distribution platforms, while maintaining full control of that inventory.
Crystal provides automation software for monitoring, control and metadata management of the end-to-end broadcast operation – traditional playout through OTT/TVE delivery. Crystal applications reduce costs, reduce time-to-market, increase advertising effectiveness and capture new advertising revenue. Its patent pending technology enables today’s fast-changing broadcast, cable, DTH, and OTT operation to integrate any combination of software and hardware in the broadcast facility, or in the cloud, and operate as a single, seamless system delivering higher performance at lower cost. Crystal powers targeting and addressability of ads in cable and satellite distribution to increase the return on investment in content. Crystal’s solutions also enable the automated production of rights-cleared live-to-OTT content fully capable of contextual dynamic ad insertion and live-to-VOD. Crystal opens the door to major growth in live-to-OTT advertising revenue through the delivery of relevant, addressable advertising to engaged viewers.
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