Crystal Launches Metadata Solution for Local TV at IBC

By Helen Weedon  |  August 11, 2016

Amsterdam, 11th August 2016 – Crystal will be launching a metadata solution for local TV providers at IBC.

Crystal Insight is aimed to address the growing need for smaller and local TV stations to make content available for streaming and Video on Demand. To ensure the right content is streamed at the right time and available for the right channels, broadcasters need to mark-up the segments with the correct metadata according to SCTE standards.

Crystal Insight enables broadcasters to describe and correlate the presentation of program content based on embedded metadata. Metadata is precisely timed so any implied actions can take place at the exact video frame. It can also alarm on anomalies due to errors, latency or inconsistencies in encoding and transmission paths.

“With more and more content being made available via OTT services, there is increasing pressure on even the smallest broadcasters to follow suit. It also presents them with a unique opportunity to reach a much wider audience,” commented Roger Franklin, CEO, Crystal. “However, many of the local stations and small broadcasters are not setup to handle the complicated metadata required for this shift. Our solution makes that simple and cost-efficient for them.”

Crystal will be exhibiting its metadata solution on booth 1.A78 at IBC.


About Crystal

Founded in 1986, Crystal designs and delivers network monitoring and management solutions that improve operational efficiency, analyze errors, and enhance system resiliency, particularly for businesses that deal with complex and dispersed distribution pathways. Every day, program and advertising content worth billions of dollars flows through equipment managed by Crystal for leading media, enterprise, and satellite customers — including Fox, CNN, Disney, and Intelsat. Crystal, a privately held company, is headquartered in Greater Atlanta, GA. For more information, please visit




Media Contact:

Helen Weedon

Radical Moves PR for Crystal

+44 1570 434632

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