Crystal Contributes to IBC Making Much More of Metadata Session

By Helen Weedon  |  September 7, 2016

IBC, Amsterdam, 7th September 2016 – Leaders in the industry will discuss the importance and potential of video metadata at the IBC Session about Making Much More of Metadata.

The session, new in 2016, and chaired by EBU’s Jean-Pierre Evain, will examine some novel ways in which metadata is being exploited. How, for example, can smart lens metadata assist other production equipment or help in post-production? Can time-stamped metadata provide the ultimate shopping experience – buy anything you see on the screen? Can metadata provide enriched content to enhance the viewing experience or will slow standardisation processes hamper its exploitation?”

“There has been a dramatic rise in viewing of over-the-top (OTT) content on mobile and tablet devices. This means it is easier than ever to target content to an individual viewer,” commented Roger Franklin, CEO, Crystal. “Getting metadata right is crucial to take advantage of this opportunity, delivering relevant content that they would not have received any other way.”

Mr. Franklin contributes to this Metadata session through a supporting paper titled “Using Metadata to Deliver Relevant and Valuable Content.”  He draws from his experience of inserting, logging, and validating in-band video metadata to demonstrate how to leverage new standards to enable live-to-VOD and linear-to-OTT utilizing existing business workflows.

Crystal Insight product suite, the core of Crystal’s Metadata solutions, also enables broadcasters to enhance and personalise viewing experiences for the consumers. By ensuring the precise description and correlation of program content based on embedded metadata, content providers are able to take advantage of a specific individual’s preferences to serve up targeted content, advertising, and other information.

The session, part of the Advances In Technology stream, will take place on Thursday 8 September 2016 at 13:30-15:00 in the Emerald room.

Crystal will be demonstrating its Insight solutions, Connect and the Video Metadata Analyzer (VMA), on its booth (1.A78) at IBC.


About Crystal

Founded in 1986, Crystal designs and delivers network monitoring and management solutions that improve operational efficiency, analyze errors, and enhance system resiliency, particularly for businesses that deal with complex and dispersed distribution pathways. Every day, program and advertising content worth billions of dollars flows through equipment managed by Crystal for leading media, enterprise, and satellite customers — including Fox, CNN, Disney, and Intelsat. Crystal, a privately held company, is headquartered in Greater Atlanta, GA. For more information, please visit




Media Contact:

Helen Weedon

Radical Moves PR for Crystal

+44 1570 434632

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