Crystal Announces Integration with AWS Elemental for Scalable Ad Insertion

By Angie Johnston  |  September 13, 2018

Duluth, Georgia, 13 September 2018 – Crystal announced today, API integration
between Crystal Connect and Amazon Web Services (AWS) Elemental Live and AWS
Elemental MediaTailor. This API integration will be demonstrated at Crystal’s booth
(2.C15) at the 2018 IBC show, whereby AWS Elemental MediaTailor, using markers
from Crystal Connect, will insert ads into a broadcast stream which does not contain
any commercial break markers.

With the advent of over-the-top (OTT) video and the reduction in time spent watching
ads, content providers are turning to targeted advertising to open up new revenue
possibilities. However, without precise content break markers, it is not possible to
accurately replace ads. Ideally, for each ad, these markers should include the identity of
the playing ad and signals for the ad start, ad end and ad duration, to the frame.

AWS Media Services are fully-managed cloud services that make it fast and easy to
prepare, process, and deliver broadcast and multiscreen video. Services supported by
this API integration include AWS Elemental MediaTailor, which lets customers insert
individually targeted advertising into video streams without sacrificing broadcast-level
quality-of-service. With AWS Elemental MediaTailor, viewers of live or on-demand video
each receive a stream that combines content with ads personalized to them.

Crystal Connect is able to accurately signal AWS Elemental MediaTailor with the key
markers for all ads in a linear feed. It automatically and accurately inserts markers into a
video stream without changing existing workflows and systems. Connect is always
aware of every event playing out in the linear channel, including all program segments
and commercial spots. It also retrieves data from other systems including Traffic and
MAM systems. All of this data, applied with business rules, means downstream partners
can execute seamless ad insertion in over-the-top video.

The API integration of Crystal Connect with AWS Elemental MediaTailor allows
broadcasters to make complete use of their ad inventory. With detailed, accurate
signaling, broadcast quality is maintained, preserving viewer attention and engagement
while maximizing ad revenue.

Roger Franklin, CEO, Crystal, commented, “Consumers are much more likely to engage
with ads that are relevant to them. The API integration between Crystal Connect and
AWS Elemental MediaTailor allows for targeting of full ad inventory, thereby opening up
new revenue opportunities. The combination of these two solutions means a high
quality and relevant experience for consumers, while also being profitable for the media

Crystal will be demonstrating the integration in its booth (2.C15) at IBC from September
14th to 18th.

About Crystal
Crystal provides automation software for monitoring, control and metadata management
of the end-to-end broadcast operation – traditional playout through OTT/TVE
delivery. Crystal applications reduce costs, reduce time-to-market, increase advertising
effectiveness and capture new advertising revenue. Its patent pending technology
enables today’s fast-changing broadcast, cable, DTH and OTT operation to integrate
any combination of software and hardware in the broadcast facility, or in the cloud, and
operate as a single, seamless system delivering higher performance at lower cost.
Crystal powers targeting and addressability of ads in cable and satellite distribution to
increase the return on investment in content. Crystal’s solutions also enable the
automated production of rights-cleared live-to-OTT content fully capable of contextual
dynamic ad insertion and live-to-VOD. Crystal opens the door to major growth in live-to-
OTT advertising revenue through the delivery of relevant, addressable advertising to
engaged viewers.

Media Contact
Helen Weedon
Radical Moves PR
+44 1570 434632

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