Bryan McGuirk joins Crystal as Chief Revenue Officer
Duluth, Georgia, USA, 02 April 2019 – Crystal has appointed industry veteran Bryan McGuirk as Chief Revenue Officer. Bryan will lead Crystal’s commercial business across its broadcast software and advanced TV advertising solutions.
Most recently, McGuirk served as Chief Commercial Officer for Globecomm with commercial responsibility for its media, satellite and software platforms.
McGuirk brings more than 25 years of media and technology experience to Crystal including executive roles at Turner, NBC, Wink and SES. His experience spans launching new TV networks for Turner, driving network HD adoption at NBC, launching interactive TV advertising for Wink, to launching new satellite media platforms for SES. In all facets, McGuirk has partnered with media industry leaders to drive success for their businesses.
Roger Franklin, CEO, commented: “Bryan brings a unique combination of TV network experience and deep technical understanding that will be critical to help our industry bridge the transition to addressable TV.” Franklin continued: “Bryan also has a breadth of partnership experience with media companies, advertising agencies and multi-channel providers that will help drive Crystal’s business to the next level.”
Bryan will moderate a session at NAB in which panelists will discuss ‘Cross Platform Addressable Advertising’. The session will be held on Wednesday, April 10th at 13:00 – 13:30 and it includes representatives from Invidi Technologies, Vizio and AWS Elemental will join Bryan to discuss the role of addressable advertising in TV markets.
Crystal’s software solutions solve complex delivery and advertising challenges for broadcasters, enabling them to become more efficient and maximise their monetization opportunities while keeping viewers fully engaged. Crystal’s Advanced TV solutions enable media companies to unlock the potential of their advertising inventory so that targeted ads can be delivered to the audience advertisers want to reach across all distribution platforms, while maintaining full control of that inventory. Crystal’s Monitoring & Control solutions ensure the consistent delivery of media companies’ content and advertising to distributors and viewers.
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