Best of Web: Roku’s CEO Says Adverts are the Company’s Future

By Angie Johnston  |  May 21, 2018

Jenny Priestley | | May 10, 2018

Company is gaining more revenue from its platform business than digital media players

The CEO of Roku, Anthony Wood, says the company’s future lies in advertising as the company shifts towards streaming video ads.

In an interview with Business Insider UK, Wood said Roku data suggests ads placed in streaming video are more effective than the ads that are interspersed in traditional broadcast or cable TV; while about 10% per cent of Americans aged 18 to 34 can only be reached with TV ads via Roku’s platform, as they are not consuming traditional TV via the streamer.

Those factors “are what’s driving the shift” toward streaming video advertisements, Wood said.


Crystal Spectrum

See your worldwide collection of spectral bandwidth at a glance, and analyze, capture and document anomalies automatically.


Crystal Carrier ID

Access the power and promise of satellite Carrier ID with a comprehensive detector, analyzer and switcher that keeps pace with everyday satellite access procedures.


About Us

Every day, billions of dollars of content rely on Crystal technology. Crystal thrives in the split-second, 24/7 environment of news alerts, live events, program content, and messages.


Crystal Makes Your Content Flow... Let Us Show You How!   REQUEST A DEMO


Copyright © 2019 Crystal. All rights reserved. | Privacy Policy | Terms & Conditions .