Best of Web: NBC Triples Live-Streaming Olympics Viewership From 2014
Alex Weprin | MediaPost Communications | February 20, 2018
The 2018 Winter Olympics in PyeongChang, South Korea still have a few days to go before they end on Sunday, but NBC Olympics is already touting the metrics for its live-streaming video efforts.
While NBC’s linear TV ratings are somewhat stagnant, the company says that live-streaming efforts — as well as its “Total Audience Delivery” metrics, which attempt to measure viewership across channels and platforms — are making up that slack.
Specifically, NBC says that in the first five days of the winter games, viewers watched more than 1.31 billion live-streaming video minutes on NBCOlympics.com and the NBC Sports mobile app. That number will only increase in the days leading up to the closing ceremony — and it’s already more than three times as many minutes as viewers consumed during the entire 2014 games in Sochi, Russia, when the company streamed 420 million video minutes.
Those live video views came from more than twice as many people versus the number who watched live video in 2014, with 11.6 million unique visitors watching live content — up from 4.3 million in the same time frame during the Sochi games.