Best of Web: Comcast – The challenge of personalized, mobile, on demand TV

By Nadine Mullings  |  July 19, 2016

Diginomica |

With the widespread increased availability of super-fast broadband, we have seen an increased demand for content streamed across all of our devices. Whether that be on YouTube, Netflix or via Facebook, it’s now easier than ever to consume video content on the go, on your mobile device.

Comcast, one of the US’s leading network providers, has inevitably been disrupted by this trend. No longer is linear television viewing enough to satisfy the demands of the ‘always connected’ American citizen.

In countries like the US, consumers increasingly want to be able to watch what they want, when they want and to be served more choice than ever before (preferably personalised). However, the demands this places on a company like Comcast’s technology should not be underestimated.

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