Crystal provides software that automates the monitoring, control and metadata management of the end-to-end broadcast operation – from traffic, scheduling and playout through OTT/TVE – to reduce costs, speed time-to-market, increase advertising effectiveness and capture new advertising revenue.
What We Do
Our patented technology enables today’s fast-changing broadcast, cable, DTH and OTT operation to accomplish what was never possible before.
It makes any combination of software and hardware – in the broadcast facility or in the cloud – operate as a single, seamless system that delivers higher performance at lower cost.
It powers localization and personalization of ads in cable and satellite distribution to increase the return on today’s advertising investment.
It enables the automated production of rights-cleared live-to-OTT content that is fully capable of contextual dynamic ad insertion and live-to-VOD.
It opens the door to major growth in live-to-OTT advertising revenue through the delivery of relevant, personalized advertising to engaged viewers.
The Crystal Story
For more than 30 years, the world’s leading broadcast, cable and satellite networks have relied on Crystal to support hundreds of billions in revenue. Our software monitors, controls and automates every aspect of their distribution workflow to deliver high availability and resilience at the lowest total cost of ownership.
Today, television has become data and distribution is exploding across limitless devices. Meanwhile, ad revenues and effectiveness have stagnated in traditional television, while technical complexity and confusion strangle the growth and derail the distribution of advertiser-supported OTT. These problems have a single solution and Crystal delivers it: automation software that let content owners and advertisers revitalize traditional advertising through cable systems and satellite TV, and to break through the barriers blocking them from the content market of the future. From advertisers to viewers, from the broadcast center to the data center, Crystal makes content flow.