3 Reasons to Visit Crystal at NAB

By Roger Franklin  |  March 20, 2019

In just a few short weeks, the broadcast industry will be descending on Las Vegas for NAB 2019. NAB is always a great show for us, giving us the chance to showcase our latest developments to the industry. This year, our presence is bigger than ever and it is fair to say we are really excited for what the event will bring.

So, if you are headed to NAB, here are three reasons you really need to visit Crystal on booth SU6921.

  1. To make your entire ad inventory addressable

Broadcasters and other video content and service providers are looking to maximize ad value. Addressable ads are the most effective way to do that. Not only can you keep advertisers happy with a much more targeted audience, consumers have a better viewing experience only being served ads which are relevant and engaging. However, most providers struggle to make the entire ad inventory addressable.

Our solution, Crystal AdConnect enables media companies to unlock the potential of their entire advertising inventory so that targeted ads can be delivered to the audience advertisers want to reach across all distribution platforms, while maintaining full control of that inventory.

  1. To hear industry experts discuss cross-platform addressable advertising

On Wednesday 10th April, we will be joined by industry experts to discuss the cross-platform addressable advertising opportunity. The panel represents a number of key players in the addressable ads ecosystem and will shed light on how new technology is being adopted.

Crystal Executives will be joined by Alex Zhang, Principal Product Manager at Amazon Web Services; Jodie McAfee, SVP Sales and Marketing, Inscape; and Bruce Anderson, COO and Global CTO, Invidi Technologies. The session will be moderated by industry veteran, Bryan McGuirk, who has spent the majority of his management career operating media and satellite businesses.

The session will discuss the expanding distribution options for Programmers, Networks and Station Groups and the opportunity this presents to maximize revenue by activating their full advertising inventory for addressable ads delivered by OTT, Smart TV or Addressable TV on set top boxes.

More information available on the NAB website.

  1. To see how our solution integrates with AWS MediaTailor

Crystal AdConnect is interoperable with AWS MediaTailor, which lets customers insert individually targeted advertising into video streams without sacrificing broadcast-level quality-of-service. AdConnect is able to accurately signal AWS Elemental MediaTailor with the key markers for all ads in a linear feed. It automatically and accurately inserts markers into a video stream without changing existing workflows and systems.

You can see the workflow in action on our booth and we will also have some visibility on the Amazon Web Services booth (SU2202).

If you are a broadcaster or video content or service provider looking to maximize the value of ads, come and meet us at NAB to see how our solutions can help you get the most from your entire ad inventory.


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