Sports on TV have never been more innovative, dynamic and entertaining for fans. In fact, we are in the middle of radically redefining sports on TV to be sports on screens, leading to a remarkable surge in creative executions. As demonstrated in this infographic, television and digital will dominate the future of sports. New digital platforms will drive audience engagement to traditional platforms and vice versa. The sports organizations that can best leverage their broadcast rights to create complementary service offerings will likely be the ones to profit the most.