Alan Young | Digital Studio | May 2018 | p. 57-59
The combined international fan base of 20 English Premier League football teams exceeds a whopping 210 million people. Audiences of this size mean sports content is a highly lucrative business. A report from Deloitte India believes there is massive potential in the Indian sports market in particular, and this popularity is driving up advertising rates by as much as 15 percent on both television and digital platforms. In fact, when India faced Pakistan in the final of the Champions Trophy cricket tournament last June, a 30-second ad broadcast by Star Sports was rumored to cost nearly 10 million rupees ($155,267), around 10 times the normal price according to Reuters.