Placement Opportunity Information Service (POIS) is part of the SCTE suite of standards described in SCTE 130-5. It detects and provides information (i.e., rights and other related policies) regarding placement opportunities for media, such as advertisements. SCTE 35 markers (such as POIS information) are absolutely essential in linear broadcasting because ad placement is governed by many different guidelines such as type of network, location, and other rules put in place by a broadcaster. However, inherent issues, such as improper extraction of timing information and multiple opportunities for corruption of data during transit plague the process and severely limit providers’ ability to safely get the metadata from point A to point B.
Crystal has the solution. Using a patent-pending Temporal Fingerprint technology, Crystal Metadata Cloud® captures all the placement opportunity information up front and provides a POIS service in the cloud. All the restrictions, policies, and rights information are retained in the cloud and used to deliver advertising successfully.
Crystal Metadata Cloud® ensures consistency and survivability of crucial metadata from origination to reception, allowing advertisements to be placed in a way that reaches the right audience at the right time in the right location.