InBroadcast | NAB Show – April 2018, p. 81
The growth of Over-The-Top viewing means broadcasters make content available for streaming as soon as possible after the initial broadcast. This presents challenges, not least the issue of optimizing graphics for distribution to a multitude of viewing devices.
When a linear broadcast channel is streamed over the internet, the same graphics are often delivered to all devices. Needless to say, this is not ideal, given that tickers, branding and other graphics overlaid on broadcast TV are not optimized for smartphone screens and are impacted by lower quality streams possible with ABR. The net result are graphics that are almost unreadable. Mobile video viewing has been steadily rising over the last few years – the number of US mobile phone video viewers is expected to rise to 175.4 million by 2020 from 125 million in 2014. As a result, this growing problem needs a workable and cost-efficient solution which, can also provide a means to personalized graphics.