Broadcast & Cable | By Jon Lafayette | August 4th 2016
NBC says its national ad sales for the Olympic Games from Rio have topped $1.2 billion.
The number beats the total from London by 20% and makes the Rio Games the biggest TV event ever, said Seth Winter, executive VP of ad sales for the NBC Sports Group.
He added that NBC continues to book business as the opening ceremonies approach.
Winter said that news reports of troubles in Rio, ranging from outbreaks of the Zika virus and raw sewage in the swimming venues to unfinished facilities, was actually boosting awareness of the games. “All those stories about the different issues have helped us, if you ask me,” Winter said