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Metadata Matters – What You Need to Know About SCTE 35

Video content providers, from traditional broadcasters to Internet streaming platforms, face expanding consumption models and the challenge of responding to direct and immediate feedback from viewers. Metadata is the key to enabling this consumer-driven evolution and an important role for the content provider in the overall distribution chain.

This webinar, produced in partnership with SatNews, provided an overview of the importance and use of metadata within the broadcast ecosystem and a primer on the mechanics of incorporating metadata into the content stream, including:

  • Overview, history & importance of metadata (SCTE-35)
  • The mechanics of implementing metadata into the content stream
  • Q&A

You may view a replay of the webinar here:

Key Reference Documents:

SCTE-35

SCTE-67

SCTE-104

SMPTE 312M

If you have any additional questions about SCTE, please let us know.

 

 

 

 

 

Speakers

Hartley Lesser - Editorial Director SatNews Publishers
Silvano Payne
Publisher
SatNews Publishers

Hartley Lesser - Editorial Director SatNews Publishers
Hartley Lesser
Editorial Director
SatNews Publishers

Paul Woidke - Industry Veteran & Award Winning SCTE Expert
Paul Woidke
Industry Veteran &
Award Winning
SCTE Expert

Roger Franklin - President & CEO Crystal
Roger Franklin
President & CEO
Crystal