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Metadata Matters – What You Need to Know About SCTE 35
Video content providers, from traditional broadcasters to Internet streaming platforms, face expanding consumption models and the challenge of responding to direct and immediate feedback from viewers. Metadata is the key to enabling this consumer-driven evolution and an important role for the content provider in the overall distribution chain.
This webinar, produced in partnership with SatNews, provided an overview of the importance and use of metadata within the broadcast ecosystem and a primer on the mechanics of incorporating metadata into the content stream, including:
- Overview, history & importance of metadata (SCTE-35)
- The mechanics of implementing metadata into the content stream
You may view a replay of the webinar here:
Key Reference Documents:
If you have any additional questions about SCTE, please let us know.
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President & CEO