Home > Crystal’s OTT/streaming software > Why did a Big-Four TV network turn to Crystal for OTT automation at its affiliate stations across America?
One of America’s best-known TV networks has completed deployment of an advanced software platform from Crystal that allows the broadcaster to enforce distribution rights, provide dynamic ad insertion, manage C3, D4 and C7 rating metrics and provide accurate Video on Demand (VOD) across its network of owned and operated stations.
Crystal’s Connect™ software system inserts SCTE-standard metadata markers on a frame-accurate basis into an OTT feed of the local TV channel. This feed includes markers for both network-originated content and locally-originated content. These markers enable OTT providers to have better control over live-streaming channels, such as frame-accurate restarts of currently airing programs and targeted advertising.
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Learn about Crystal Connect and the complete Insight line of metadata packaging, analytics and verification software for the automated production and distribution of OTT/streaming content.
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