Roger Franklin, CEO of Crystal recently shared his insight as a panelist at the TAG Digital Media and Entertainment event, Challenges of Managing, Distributing, and Monetizing Media.
Roger pointed out an interesting statistic as to how many cable channels the average person actually watches. Find out in the video below. Roger also discusses using a new content revenue model with the use of product placement in niche markets. He points out an example of potential product placement with the recent viral video by Candace Payne and the Chewbacca mask.
Click below to watch the video: