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Crystal: Metadata = Survivability

posted in: Articles | 0 | December 5, 2017 2:35PM

 

Roger Franklin | SatMagazine.com | Year in Review 2017: Part II

As years go, 2017 has been a memorable year for Crystal… for several reasons.

Whether Donald Trump being sworn in as the 45th President of the U.S. or Crystal’s own Atlanta Falcons blowing the Super Bowl in the fourth quarter, these notable moments were captured and broadcast to viewers at home, thanks to one longstanding, entertainment tradition: television.

There has been a great deal heard about ‘the death of linear broadcasting’ lately — this simply isn’t true. Linear content continues to generate enormous revenues and it’s doubtful any survey or report would uncover very many viewers who don’t watch content in this way.

Yes, consumers have indeed been driving much of the change being experienced in the content distribution industry, the most prominent of those changes being the demand for live/linear TV on any device, at any time and in any location. This Over-The-Top (OTT) viewing has boomed in popularity, so much so that even the most traditional of broadcasters have been forced to provide their content for online streaming.