There is growing expectation amongst consumers to be able to view their favorite shows anywhere, anytime and simultaneously on smart phones, tablets and computers. That same modern IP-based technology allows media distributors to interact more directly and analyze the viewing habits of their subscription customers.
How a company prices, sells, bills, collect payments and accounts for digital subscription services is significantly more complex than in the traditional media world. Marketing, Operations, Finance, IT and Asset Management must align to support this transformation, which requires knowledge and implementation of new approaches and processes.
Watch a replay of the livestream of TAG Digital Media and Entertainment event, Challenges of Managing, Distributing, and Monetizing Media. Hear from some of Georgia’s Tech Community of media executives, producers, technology partners and subscription businesses.