Jenny Priestley | TVBEurope.com | May 10, 2018
Company is gaining more revenue from its platform business than digital media players
The CEO of Roku, Anthony Wood, says the company’s future lies in advertising as the company shifts towards streaming video ads.
In an interview with Business Insider UK, Wood said Roku data suggests ads placed in streaming video are more effective than the ads that are interspersed in traditional broadcast or cable TV; while about 10% per cent of Americans aged 18 to 34 can only be reached with TV ads via Roku’s platform, as they are not consuming traditional TV via the streamer.
Those factors “are what’s driving the shift” toward streaming video advertisements, Wood said.