Jacqueline Corbelli | NewBay Media | April 23, 2018
Explosion of OTT options poses new challenges for creators, advertisers
My family is not content with linear content. By this I mean, there isn’t a single screen in my house that is not dotted with the over-the-top logos of Hulu, Amazon and Netflix. The only time we used our cable box in recent weeks was when our internet modem was accidentally disconnected.
Not surprisingly, this is pushing more broadcasters and new entrants into the OTT space. There are more than 200 OTT video services available in the U.S. today, and due to the explosion of OTT video services there has been a parallel expansion of new shows. Disney’s OTT service will debut in 2019 with 7,000 to 8,000 episodes of TV shows from the Disney-ABC TV Group’s library, along with new, exclusive programming. Netflix is set to spend more than $8 billion on content in 2018 and will have in the neighborhood of 700 original TV shows on the service worldwide this year, according to chief financial officer David Wells.