Jeff Baumgartner | Multichannel News | May 30, 2018
CEO Randy Freer says packaging live with SVOD will help service differentiate in crowded market
Hulu has surpassed 800,000 live TV subscribers, company CEO Randy Freer told CNBC’s Julia Boorstin at the Code Conference.
The revelation comes just weeks after Hulu announced it had about 20 million total subscribers, a number that includes both live TV and SVOD customers, and a little over a year after Hulu launched its live TV offering in beta form.
“We had one of our best months ever in April, and [the service] continues to grow,” Freer said.
He noted that active Hulu subscribers spent about 100 hours with the service in April. “And it looks like May is going to surpass that considerably,” Freer added.
The live TV subscriber milestone puts Hulu on a clear path to the 1 million mark, even as it faces stiff competition from a virtual MVPD sector that includes Dish’s Sling TV (2.3 million subs), AT&T’s DirecTV Now (1.46 million subs), as well as YouTube TV, fuboTV, PlayStation Vue, and Philo.