TechCrunch | By Frederic Lardinois | July 7, 2016
Google is getting deeper into the tech side of the video and broadcasting business. The company today announced that it has acquired Anvato, a platform for encoding, editing, publishing and distribution video across platforms. The company says Anvato will join its Cloud Platform team and that Anvato’s technology will complement its efforts “to enable scalable media processing and workflows in the cloud.”
Anvato’s technology allows its customers, which include the likes of NBCUniversal, MSNBC, CBS, Univision, HGTV, Bravo and Fox Sports, to power live streams, edit videos in the cloud, insert ads and handle pay-per-view, TV Everywhere and subscription payments. With that, it offers an end-to-end service for video publishing and monetization, something Google’s own platform doesn’t currently offer.