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Why Automated Monitoring Matters

posted in: Articles | 0 | June 13, 2018 7:03PM

 

Alan Young | APB Asia-Pacific Broadcasting | June 6, 2018

Traditional TV has never seen more challenges than it does today. Competition is rife from other traditional TV providers, as well as a plethora of over-the-top (OTT) offerings. In order to remain competitive, traditional TV providers are delivering more channels than ever before, and often supplement them with their own OTT offerings delivered to multiple platforms. This is causing a number of challenges when it comes to keeping track of content across all those channels.

Watching the screens
Monitoring is already a critical part of all broadcast operations. In most broadcast centres, there will be a number of people with their eyes permanently glued to screens showing multiple sources of video, watching for anomalies. This is the way it has been done for many years because it has been the only way to determine that the right content is airing in the right place at the right time, and that it looks good. However, it has become more and more challenging to do this effectively as the number of channels, sources and rights restrictions have increased.