The Crystal Story – OTT Version

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Our Story

Crystal provides software that automates the monitoring, control and metadata management of the end-to-end broadcast operation, from traffic, scheduling and playout though OTT/TVE delivery and traditional distribution.  It makes any combination of equipment in the broadcast facility, from practically any manufacturer, operate as a single, seamless system that delivers higher performance at lower cost.  In the fast-growing business of live/linear-to-OTT, Crystal uniquely delivers the necessary metadata (SCTE 104, 35 and 224) – with frame-accurate precision – to enable the automation of digital rights enforcement, contextual dynamic ad insertion (DAI) and live-to-VOD (C3, D4, LookBack, nDVR).

For more than 30 years, the world’s leading broadcast and cable networks have relied on Crystal to support hundreds of billions in revenue.  Our Control network management system (NMS) monitors the granular, real-time status of every aspect of the workflow, and controls it with custom business rules that deliver results without expensive, manufacturer-specific add-on modules.  The result is high availability and resilience at a lower total cost of ownership than in-house or other commercial systems.

Over-the-top distribution is growing at triple digit rates, and content owners face the daunting task of turning their broadcast channels into rights-cleared versions suitable for multi-screen online distribution.  In place of today’s duplicative and manual approaches to digital production, Crystal provides automation tools that reduce costs and turnaround while improving the viewer experience and expanding monetization opportunities.

Drawing on existing playlist, traffic, scheduling and MAM data, our Connect software generates SCTE 104, SCTE 35, SCTE 224 and/or proprietary-format messages required by each distributor, and places them with frame-accurate precision at the beginning and end of each content segment in a program. This metadata can then be used to trigger accurate, context-aware content replacement at any Online Video Provider, OTT Solution Provider or virtual MVPD. For the first time, content owners gain efficient, reliable control over linear and live content as it is repurposed for OTT, and the chance to achieve true scale in monetizing online distribution.

For content owners and distributors, Crystal is the key to better control over the distribution workflow, and to profiting from the online expansion of their business. From physical to virtual, from your broadcast network to the public internet, Crystal makes content flow.




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CAGE Code: 1M8R2




    Crystal’s team of seasoned professionals know what it takes to move content effectively across a complicated network. Our unparalleled experience and ability to look at the customer problem from the inside out sets us apart from our competition.


    Crystal views our partnerships as a part of our team, playing an integral role in our success and future growth. Our partnerships represent a range of integrators, solutions, services, and geographies all in pursuit of better supporting our customers.


    “When we need to command something we know it’ll go through, and when the Crystal alarms at us we know it’s a real problem.” – Chris Campbell, Turner Broadcasting